Now, thanks to our Global Selling Program, Amul has made its digital debut in the US bringing along ‘the taste of India.’
For Amul, it was a natural progressive move to go online. Amul’s Ghee is currently ranked as one of the top SKUs on Amazon.com in the ‘Butter & Margarine’ category.
Now, partnering with #amazon, Amul aims to make a smooth transition into the online world as well.
For Amul, it was a natural progressive move to go online. Amul’s Ghee is currently ranked as one of the top SKUs on Amazon.com in the ‘Butter & Margarine’ category.
Now, partnering with #amazon, Amul aims to make a smooth transition into the online world as well.
‘The Taste of India’ Goes Global
In September 2014, the ‘Make in India’ campaign was launched by the Indian government to encourage multi-national firms to setup their manufacturing units in the country. Taking on the cue, in May 2015, we launched our Global Selling Program. The idea was to provide a platform that could take the ‘Made in India’ products to consumers across the globe.
The customer response to this was nothing short of brilliant. The demand for local Indian products increased among global consumers across ethnicities. Gopal Pillai, Director and GM, Seller Services, #Amazon India, confirms that the Global Selling Program, currently, has over 18,000 merchants listed who sell their products to millions of consumers in 9 international markets. Get food coupons.
The customer response to this was nothing short of brilliant. The demand for local Indian products increased among global consumers across ethnicities. Gopal Pillai, Director and GM, Seller Services, #Amazon India, confirms that the Global Selling Program, currently, has over 18,000 merchants listed who sell their products to millions of consumers in 9 international markets. Get food coupons.
Amul Leverages Amazon’s Competencies
Jointly owned by over 3.6 million milk producers in Gujarat with a turnover of over 23,000 crore, Amul’s success story is legendary. It has been a frontrunner in innovation in many ways; be it as the champion of ‘The White Revolution’, channeling profits directly to the dairy producers or through its much-loved one-liners that reflect the mood of the nation.
And for Amazon, this is a great step in executing our vision of creating an ecosystem that enables Indian companies to scale globally.
And for Amazon, this is a great step in executing our vision of creating an ecosystem that enables Indian companies to scale globally.
Amul is a cooperative federation of milk producers in Gujarat, India, that ranks among the top 15 dairy companies of the world. After two decades of selling its products to the US customers through the retail channel, Amul has taken a digital leap by joining hands with Amazon.
#Amazon recently provided two village community centers in Haryana with solar panels for electrification, under Amazon READ India initiative. Get free online coupons.
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