Search Engine Optimization (SEO)

Topic Outline

•Introduction

•How Search Engines Work

•SEO Building Blocks

–Keywords

–Crawler

–Links

•SEO Tools

•Black Hat Methods

•Summary and Conclusion

Definition of Search Engine Optimization (SEO)1

"Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases

Organic Listings: Listings that search engines do not sell (unlike paid listings)

 SEO

 •Iterative process

•Dynamic environment

•Art

•Science